Marketing of New Stout BeerMarketing plan for hypothetical micro-brewery product. Organization, situational & industry analysis, objectives, consumer issues, pricing, more. Summary. Table of contents. --
4,275 words; 12 sources; www.termpapers2000.comMarketing A New BeerThis paper is a marketing plan for a fictional 'Gusto' beer: Name selection, market targeting, demographics, cost & pricing, plant location, advertising and promotion. --
2,250 words; 5 sources; www.termpapers2000.comBeer Market in U.S.Economic analysis of alcoholic & non-alcoholic beer industry. Sales, consumption, micro-beers, consumers, pricing, competition, social issues, distribution, marketing. Includes charts. --
5,175 words; 21 sources; www.termpapers2000.comThe Beer MarketA discussion of the marketing trends of three American breweries - Anheuser-Busch, Miller Brewing, and Adolph Coors. --
980 words; 4 sources; MLA www.termpapers2000.comClass Project: Commodity Marketing of Coors Light BeerThe paper is the report from a class commodity marketing project, the purpose of which was to develop a sourcing strategy for a commodity, Coors Light Beer, for the buying firm, Fumbles Sports Bar. --
3,775 words; 7 sources; MLA www.termpapers2000.com