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Brand Name Vs Generic

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... |||||||| || || || | | | | || || || | ||| | | | ||| | ||| | ||| | |||||||| || || | || || | |||||| | | might play some role in the activity that the person chooses to be involved in. In sum, if the individual involved in |||||||| || || || | | | | || || || | ||| | | | ||| | ||| | ||| | |||||||| || || | || || | |||||| | | Education can be exciting or dull. A properly designed educational program can hold employee's interest. A poorly |||||||| || || || | | | | || || || | ||| | | | ||| | ||| | ||| | |||||||| || || | || || | |||||| | | ...



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Sources list for BRAND NAME VS GENERIC:

Temporal, Paul. (not dated). The Power of Brands: How to enhance your brand in Asia. In Orient Pacific. Available: http://www.orientpacific.com/brands.htm
Brand Names Versus Generics

Brown, S., R. Kozinets, and J. Sherry. (July 2003). Teaching old brands new tricks: Retro branding and the revival of brand meaning. Journal of Marketing, Vol. 67.
Consumer Behavior Study in International Banking

Hart, Susannah. (1998). The Future for Brands. In Brands: The new wealth creators. London: Macmillian Press Ltd.
Brand Names Versus Generics

Tragos, William H. International Branding. In Brands: The new wealth creators. London: Macmillian Press Ltd.
Brand Names Versus Generics

Park, J. W. & Kim, K. (2001). "Role of Consumer Relationships with a Brand in Brand Extensions: Some Exploratory Findings", Advances in Consumer Research, Vol. 28, pp. 179-185.
Marketing and Branding

 

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